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Info —

I'm Kelly Bedmyr. I'm a freelance designer and art director. Based in Malmö — working everywhere.

I'm urlocaldesigner. To me, this name says some important things about me and how I work — I'm transparent, I value every case and I'm a creative native. No big agency, no hierarchy, no fuss. I prefer building honest, to-the-point relationships with the people I work with. However global you are, I'm local to you.

I'm always looking to be a part of something new — freelance projects, part-time design jobs or collaborations with other creatives.


Let's get in touch.


Diciplines —

Art Direction, Graphic Design, Branding, Websites, Animation, Artworks, Set Design, Screen Printing and more.

Experience —


Designer & AD

Malmö. Founder, Designer and Art Director. Surr is a communications agency focusing on design, content and marketing.



Designer & AD

Freelance graphic designer and art director.
Registered for F-tax.


Organic Basics

Creative Intern

Copenhagen. Full time in-house internship with focus on Graphic Design + Art Direction + Animation. Organic Basics is a Danish brand creating ethically and sustainably produced underwear and essentials.


Moi Moi

Creative Intern

Stockholm. Full time internship with focus on Graphic Design + Art Direction. Moi Moi is a small multi-disciplinary design agency specialising in branding, art direction and design.


Malmö Startups

Design Intern

Part time internship with focus on Graphic Design. Malmö Startups is a grassroots organisation helping to build an inclusive and vibrant startup community in southern Sweden.


Malmö University

Graphic Designer

Project-based job as a graphic designer and editor of Kunskap gör vi tillsammans (Knowledge is created together).

Education —

2016 –


Bachelor of Arts with a major in Graphic Design

Malmö University


Photography: Analog and Digital
Parsons School of Design, New York City

Selected clients —

Kry, IsaDora, Rscued, Headon, Djurens Rätt and more.

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